DuckDuckGo has spent the last few years making the case that it’s the search engine that can protect your privacy, and now it’s trying to bolster that claim with a new partner: Apple. It is announcing that Apple Maps will now power its local search results on both desktop and mobile web browsers. Apple Maps will be the default provider for address and local searches, and it will also be the map you see when you click for more results. DuckDuckGo says that it will now have “improved address searches, additional visual features, enhanced satellite imagery, and continually updated maps.”
We are Google employees and we join Amnesty International in calling on Google to cancel project Dragonfly, Google’s effort to create a censored search engine for the Chinese market that enables state surveillance.
We are among thousands of employees who have raised our voices for months. International human rights organizations and investigative reporters have also sounded the alarm, emphasizing serious human rights concerns and repeatedly calling on Google to cancel the project. So far, our leadership’s response has been unsatisfactory.
This is a time when an entire driverless car industry is trying to convince the world that its products are safe before it can even come up with convincing stats — or prevent deadly accidents like the one in Tempe, Arizona, earlier this year. This is a time when Google is trying to subvert new privacy regulations to turn them against content producers. A time when Facebook, blasted by media and regulators for ignoring people’s privacy concerns, starts a dating service which will collect people’s most intimate data.
This is a time when companies whose innovations are more intrusive than useful, more gimmicky than problem-solving, operate with business models that either burn investors’ cash or turn the users into products.
At a time like this, Apple is a rock of common sense, sobriety, dignified engineering supremacy, prudent financial and supply chain management, effective marketing, and customer-oriented retailing. It’s a traditional business that does most things well, demands a high price for it, and receives that high price. With Apple, what you see is largely what you get, and when it’s not, the company will not just apologize but offer a fix.
Mark Zuckerberg is taking a broader view these days on his responsibility regarding user privacy and the content flowing through his social network. Be afraid. Be very afraid.
It's time to draw a line in the sand. Some companies fight to protect user privacy and security online. Others don't. We need to hold the latter group accountable.
Gathering, parsing, and selling user data is not the Apple way—unlike many other tech companies.
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