Jared White Photo of Jared

Expressively publishing on the open web since 1996.
Entranced by Portland, Oregon since 2017.

#bridgetown

Hashtag

new #website, who dis 🤓

j/k. I’m super excited to present my newly-redesigned website (still powered by #Bridgetown of course). The previous design was heavily centered around a “social network” vibe, as if you were looking at my profile page. I literally repeated my name and avatar for every post, and even had an ❤︎ Awesome button you could click.

This time however, I decided to go back to my blogging roots and come up with a concept that’s both retro and forward-looking. So in terms of typography, shading, mobile navigation, performance, and other small touches, it feels like a modern website…but at the same time it’s totally obvious that it’s a blog. It’s definitely my most holistic and disciplined personal website design to date. I hope you enjoy it!

P.S. One of my secondary goals in working on the new design was to create a codebase from which I could extract a Bridgetown theme for others to use. I don’t have immediate plans to start on that, but it’s only a matter of time… (meanwhile, if you’re curious, my website repo is open to all).



Every few months to a year, I get an itch to freshen up the typography on my blog. I’ve been using Helvetica Now as my body font for a while, and I still love it. But for long-form articles, I’m now using Sina Nova. I think it looks ace!

P. S. In related news, my whole #website (blog/podcast/newsletter/the works) is now powered by #Bridgetown. Farewell #Jekyll — you were my first love in the world of Static Site Generators. Parting is such sweet sorrow! (OK, I’m being dramatic…Bridgetown is a fork of Jekyll. 😆)