Jared White
Expressively Publishing on the Open Web Since 1996

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Jared White

A lot of people are commenting on recent statements made by #Apple CEO Tim Cook about the future of its two major platforms. I’ll be honest with you—I don’t think Cook is saying anything here that we don’t already know. While it’s a popular point of speculation that somehow #iOS and #macOS are going to be “merged” and eventually we’ll all just be using a unified range of Apple computers/devices from phones to large desktops, the fact is that nothing Apple is currently doing that we can directly observe and report on is trending in that direction.

I do think that once #WWDC rolls around again this June, we’ll hear a lot about new tools and techniques that make it easier to develop cross-platform apps that run on both iOS and macOS without a lot of fuss. But that doesn’t mean the environments are merging. It just means the developer story is being simplified. And that excites me because if more iOS developers can easily port their most popular apps over to the Mac platform, that’s a big win for everybody.

Jared White

(PRODUCT)RED Edition of iPhone 8 and 8 Plus

Cupertino, California — Apple today announced iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition, the new generation of iPhone in a stunning red finish. Both phones sport a beautiful glass enclosure, now in red, with a matching aluminum band and a sleek black front. The special edition (PRODUCT)RED iPhone will be available to order online in select countries and regions tomorrow and in stores beginning Friday, April 13.

iPhone 8 Plus RED

I’m still a huge fan of the iPhone 7/8 form factor, and oh wow that looks incredible. Remember how the previous RED edition fronts were white, and what everyone was actually drooling over were some mockups floating around that had a black front instead? I’m so glad #Apple listened to that feedback. As cool as the iPhone X is, this in my opinion is the most stunning #iPhone they’ve ever made.

Jared White

Quiet By Design: Naomi Campbell Interviews Jony Ive

The difficult thing with being a designer is that it isn’t something you just do in the studio. If you walk around with your eyes open and truly see, and think about what you see, then you’re constantly wondering, “Why is that like this? Why could it not be like that?” Or, “That’s fantastic, that’s interesting.” I don’t know if “working” is the most accurate description, but the very way you engage in the world is atypical. That feels like designing.

I always appreciate hearing Jony Ive’s viewpoint when it comes to his craft and the “fragile” nature of ideas during the design process. It’s hard to remember now in the year 2018 that, a mere twenty years ago, the notion that computers could be both beautiful as well as functional was laughable. #Apple may have been the company that changed everything, and Steve Jobs may have been the captain of the ship, but that ship wouldn’t have even gotten out of the harbor without Ive’s keen design insights.

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