Jared White Photo of Jared

Expressively publishing on the open web since 1996.
Entranced by Portland, Oregon since 2017.


Just a smattering of the endeavors I have going on at any given moment (besides what's obviously available on this website). Welcome to the Jaredverse!


A next-generation, progressive site generator & fullstack framework, powered by Ruby. In fact, you’re looking at a site built with this awesome framework right now! 😊

Built upon proven open source technology, Bridgetown is a fast, scalable, modular, and thoroughly forward-looking framework for building websites and frontend applications.

I’m on the Bridgetown core team, so if you decide to try it out please don’t hesitate to reach out if you have any questions.



Since I first got my start building websites in the 90s, I’ve seen entire subindustries of the web come and go. There’s always somebody promoting flashy yet overengineered technology. Thankfully, I’m not the only one decrying the complexity of the modern web. Cooler heads are prevailing, praise be to Berners-Lee.

As the founder of Whitefusion, a boutique web studio, I’m a champion of the underdog: the solo dev, the small tight-knit team. I believe you can build great things with simple, easy-to-understand tools and a commitment to the greatest invention in the history of mankind: the open web.


The Spicy Web

A blog, a Discord chat server, and—soon—a growing library of courses all designed to help you learn how to build websites and applications from core ingredients. Get the fundamentals right, then add spices (complicated JavaScript, abstracted frameworks, ambitious build tools, etc.) only when and where they’re needed.

Spices are wonderful when used in moderation, and not too many of them all at once. Just be careful you don’t let them overwhelm the main dish.



My alter ego as a producer of synthwave, chillout, and thematic electronica. Yarred was a lover of 80’s classic synthpop & electronic music long before it was cool. Nice to see the world catching up. 😎

As a modern purveyor of retro-flavored electronica, Yarred combines cutting-edge modern groove production with classic keyboard playing on analog and digital synthesizers.

Be sure to check out Unbroken Spirit, Yarred’s latest release in collaboration with world-renowned synthesist and space musician Paul Ellis.


Photography on Glass

For a long time, I’d been down in the dumps about the state of publishing and sharing photographic content online. Because of the horrorscape that is Facebook Meta and its increasingly wretched Instagram product, I’d tried various other services including Flickr and Tumblr, but nothing really clicked for me.

Then along came Glass, a brand-new “indie” photo network for iOS and now the web. While it’s early days yet for the platform, I feel like it’s really coming into its own now, and I’m excited to start posting there more frequently. And most importantly, I finally feel inspired to take more photos. That alone is a good thing!