Jared White Photo of Jared

Expressively publishing on the open web since 1996.
Entranced by Portland, Oregon since 2017.

The Personal Website in 2021

Fresh Fusion Episode 70

Podcast Episode

Fresh Fusion

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I’ve embarked on a huge restructuring and visual overhaul of my website, and as I thought about it more and more, I started asking the Big Questions such as:

  • What even is a “personal website” in 2021?
  • How do we evolve from the mental model of the circa-2005 “blog”?
  • How can you integrate with other mediums such as social media, newsletters, and the like?
  • Does the world really need me, a “white dude”, endlessly pontificating on one thing or another when there needs to be space for other voices to be heard?

Join me for a dive into my design notes as I think through these sorts of questions!



Fresh Fusion

A weekly show where we discuss the business, the art, the ethics of content creation on the open web. Hosted by Jared White.



Keep Listening…


Twitter vs. Meta (A Tale of Two Social Networks)

My kids are obsessed with "Squid Game" — even though they've (obviously!) never seen the show. "You" has taken over Netflix Top 10. Twitter vs. Meta: I'm amazed at the shockingly different trajectory these two companies are taking. The social media landscape is fracturing and it's no longer Facebook/Twitter as a monolithic duo. Let's do a deep dive into just how much Twitter has grown and changed since Jack Dorsey become CEO. Episode 75—here we go!

Listen to Episode 75


MaxBook Pro & The Podcasts I Love

Apple's latest and greatest M1-powered MacBooks (MaxBooks?) are here, and Jared wonders if there's anything left for Mac nerds to be upset about when it seems like Apple has fulfilled all their wishes. (For a hefty price of course!) Plus a special rundown of all of Jared's favorite podcasts he frequently listens to and why they're worthy of your attention. Hmm, sounds like…a Fresh Fusion Reaction! 🤓

Listen to Episode 74



Sex Appeal, Heteronormativity, and White Supremacy in Algorithms

In today's episode, I step through some follow-up and a few items of note I've been tracking (such as the gorgeous Nikon Z fc retro-style camera!) before kicking off a rant about the ways algorithms privilege the already privileged instead of favoring content off the beaten path. Apparently you're likely to do quite well on YouTube if you're young, white, cis, "attractive", and so forth…but what about the rest of us?

Listen to Episode 72




Why I Started Creator Class (a Newsletter)

Creator Class is my new newsletter all about the challenges and rewards of being an underpaid content creator building an audience one connection at a time. In today's episode of Fresh Fusion, I talk about why I decided to rebrand and refocus my newsletter and why it's so important to highlight conversations around motivation and ethics in content creation. (Also why I'm ditching YouTube and going back to an audio-only format!)

Listen to Episode 68


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