Jared White Photo of Jared

Expressively publishing on the open web since 1996.
Entranced by Portland, Oregon since 2017.

Yes, Users DO Care About the Tools You Use

Fresh Fusion Episode 56

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Fresh Fusion

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It’s the first official new episode of Fresh Fusion, and it’s a doozy! There’s an oft-expressed notion rooted in misguided pragmatism that says your users/customers/audience don’t care about the tools you use behind the scenes. They only care about the final product. I fundamentally reject such a notion, and I’m here to tell you why. Users DO care about the tools you use, because you MAKE them care. That’s your job as a creator. That’s your job as a marketer. Let’s dive in!

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Fresh Fusion

A weekly show where we discuss the business, the art, the ethics of content creation on the open web. Hosted by Jared White.

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