Jared White Photo of Jared

Expressively publishing on the open web since 1996.
Entranced by Portland, Oregon since 2017.

Fresh Fusion

Fresh Fusion

A weekly show where we discuss the business, the art, the ethics of content creation on the open web. Hosted by Jared White.


Sex Appeal, Heteronormativity, and White Supremacy in Algorithms

In today's episode, I step through some follow-up and a few items of note I've been tracking (such as the gorgeous Nikon Z fc retro-style camera!) before kicking off a rant about the ways algorithms privilege the already privileged instead of favoring content off the beaten path. Apparently you're likely to do quite well on YouTube if you're young, white, cis, "attractive", and so forth…but what about the rest of us?

Listen to Episode 72





Why I Started Creator Class (a Newsletter)

Creator Class is my new newsletter all about the challenges and rewards of being an underpaid content creator building an audience one connection at a time. In today's episode of Fresh Fusion, I talk about why I decided to rebrand and refocus my newsletter and why it's so important to highlight conversations around motivation and ethics in content creation. (Also why I'm ditching YouTube and going back to an audio-only format!)

Listen to Episode 68


O Patreon, You Done Me Wrong

I opened the Patreon mobile app on my iPhone. I looked at the feed. Suddenly, in the twinkling of an eye, POOF! A bunch of the creators I follow vanished. Gone. Out of this world. Did they suddenly shut down all their accounts? Was there a rapture and I wasn’t notified? No, it was none of those things. Patreon just had a temporary snafu billing my debit card, and because of that, I was unceremoniously placed in fan purgatory with little elucidation of my crimes. This wasn’t a temporary user experience glitch. This was a UX disaster. And yet, buried in their help center, Patreon states this is exactly how they handle such matters. Boo! Creators and fans deserve better.

Listen to Episode 67


Meet the New Normal, Same as the Old Normal?

This is me stumbling my way through an episode all about systemic racism in zoning laws and white supremacist policies harming disenfranchised minorities, and how I was raised to believe affluent suburban neighborhoods are the American Dream. While the global pandemic has been horrifying and so very hard to stomach, perhaps we can also see it as a much-needed opportunity to accept just how much work remains to be done to bring liberty and justice to all. We shouldn't ever want to go "back to normal" if the new normal could be oh so much better.

Listen to Episode 66


Portland: Paradise or Perdition?

This is a deeply personal episode. I spent most of my life within a 60 miles radius of where I was born. That all changed when I relocated to the Portland, Oregon metro area. I came here on a fact-finding mission in 2017 and fell head-over-heels in love with the place. It's no accident in the slightest that the most creative period in my entire life has transpired right here in Portland. I guess that's why it's a real sore spot for me when I see Portland dragged through the mud in the press—not to mention the whole concept of living in a dense urban environment. Are moving to the suburbs really the answer to the challenges of pandemic living? Does living in a "hip" city really have any influence on high-level creativity and artistic scope? Tune in to hear my story and my take.

Listen to Episode 65


Is There a Place for Tumblr in 2021?

Tumblr is a social media platform heralding from a different time…the era of “Web 2.0”, when oodles of visual customization features were a given and open functionality like RSS feeds were compulsory. Yahoo! and Verizon nearly drove Tumblr to an early grave, but with the acquisition by Automattic, there is hope yet. Can Tumblr survive—nay—thrive in 2021? Jared White investigates.

Listen to Episode 64



Big Tech is Too Powerful. So…Now What?

In the wake of last week's horrific events at the United States Capitol where domestic terrorists stormed into the building and nearly toppled a duly-elected Congress, one of the top questions on everyone's mind is: what is the role of Big Tech in the face of extremism and anti-democratic conspiracy theories? What should Twitter, or Facebook, or Amazon, or Google, etc., be doing about all this? Do we even want them making unilateral descisions at such fundamental levels which affect policy making and political discourse? And just where did this violent strain of conservative evangelicalism come from anyway? All this and more right here on the Fresh Fusion podcast.

Listen to Episode 62




Retreat! Why Getting Away is the Way to Go

I just came back from a retreat. Wow! The saying is true: change of pace + change of place = change of perspective. As creators, we're always working in one of two modes: the nose to the grindstone, going through the motions of daily output mode; and the 20,000 feet, blue sky thinking mode. It's difficult, if not impossible, to get into that second mode in the same physical environment as where you're typically heads down making incremental progress. Let's dive into the vital importance of getting away in order to reinvent everything.

Listen to Episode 59


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