Jared White
Expressively Publishing on the Open Web Since 1996

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Jared White

“Exclusive podcasts”

Higher Ground, President Barack Obama and Michelle Obama’s production company, will create exclusive podcasts for the streaming platform [Spotify]. Both Obamas will appear on some of the shows.

I find it utterly despicable that companies such as Spotify have taken it upon themselves to redefine the meaning of the word podcast. There is no such thing as an “exclusive podcast” because podcasts, by their very technical nature, are not exclusive and are part of the very fabric of the #openweb.

A podcast is simply an RSS feed which is downloadable from a website. The RSS feed contains items with various metadata and links to MP3 files. In theory an RSS feed could be behind some kind of HTTP auth paywall or be served via an obfuscated URL—but at the end of the day, that RSS feed can and should be playable by any podcast client.

A “podcast” that can only be played by a single client is not a podcast. That’s as absurd as somebody claiming they’ve published an “exclusive website” that’s only accessible via a single app. If the website can’t be viewed via any standard web browser on the internet, it’s not a website. If a podcast can’t be listened to via any standard podcast player on the internet, it’s not a podcast.

Spotify, and anybody else out there trying to pull a fast one like this, you do not get to redefine the terms or the technology of podcasting. They belong to the open web. They belong to us. And we won’t let you have it.




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