Jared White
Writer. Musician. Open Web Advocate. Programmer. Designer. Sci-Fi Nerd. Family Man.

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Jared White

Tim Cook's Apple

Tim Cook wasn’t and isn’t a product person, not like Jobs. He didn’t dream up the next world-changing device. What he did was make those dreams a reality. Famously, he didn’t invent the iPad. He figured out how to make it for $500.

It would have been easy for Cook and his cool, steady Southern charm, to have continued as CEO much as he had as COO — running things by the numbers. But, even early on, Cook showed signs of something more.

A good summary by Rene Ritchie on Tim Cook’s seven year tenure as CEO of Apple.

In my opinion, Cook has been a better CEO than Steve Jobs. Jobs was a jerk, but he was also a creative visionary. Cook is neither a jerk nor a visionary, but he’s able to effectively lead visionary people at Apple while also standing for vital principles such as privacy and security.




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