Tim Cook wasn’t and isn’t a product person, not like Jobs. He didn’t dream up the next world-changing device. What he did was make those dreams a reality. Famously, he didn’t invent the iPad. He figured out how to make it for $500.
It would have been easy for Cook and his cool, steady Southern charm, to have continued as CEO much as he had as COO — running things by the numbers. But, even early on, Cook showed signs of something more.