Jared White Photo of Jared

Expressively publishing on the open web since 1996.
Entranced by Portland, Oregon since 2017.

Blogging Today: Maintaining Order in a World of Chaos

How to keep the pace in an era of unprecedented media overload


#writing #website

This essay is over four years old. It's possible my views have changed since I first wrote this, but I choose to leave it online nevertheless. Cheers, Jared

The stuggle with blogging in today’s climate isn’t just finding an audience or figuring out what to write about. It’s figuring out what not to write about.

Media overload works both ways. It pulls a blog’s potential readership in a zillion different directions, but it also pulls a blog author in a zillion different directions. We’re on Facebook, same as everyone. We’re on Twitter, same as everyone. We’re on Pinterest, LinkedIn, App.net, Instagram, Buzzfeed, Upworthy, Snarfblat, and Dinglehopper. (OK, I made those last two services up.)

What’s needed is some good, ol’ fashioned intervention: a schedule.

A blogging schedule can take a myriad of forms, but its purpose is twofold:

  • Keep your scope of potential blog topics focused, repeatable, and consistent.
  • Keep your frequency of posting from being determined by emotional state, energy level, or likelihood for distraction.

The goal of the schedule is less about “business objectives” – although if you plan to go pro and make money from your blog, that could be a consideration – and more about keeping yourself honest. It should channel your attention every day towards what your readership is expecting from you. In blogging, both quality and quantity are equal partners.

This year, I’m experimenting with a blogging schedule that maps out a variety of topics I’m passionate about, and that also targets the right audience of a specific demographic. I’m pre-writing a number of headlines and placing them onto the schedule at specific intervals, and I’m even selecting images & photos which will accompany each post to reinforce its editorial slant. I’m using some free online software to help me accomplish this which I will detail in a future blog post.

With schedule in hand, I’m feeling excited and confident that this year will be my best blogging year ever. Well, at the very least, it will be my most organized!

How about you? Are you a blogger? If so, do you have a schedule mapped out this year? I’d love to hear your thoughts.


Stay in the Loop

Look, I get it. You already subscribe to too many newsletters. So much to keep up with. But guess what? I only send out a newsletter once a week. And if you‘re feeling curious, peruse the Creator Class archive. You might find something that resonates with you! It’s a great way to stay current with what I’m publishing, and newsletter recipients always get some extra insight just for them. So what are you waiting for? Let’s roll!

black and white photo of Jared White

I promise to treat your inbox with the utmost respect and maintain your privacy.

Keep Exploring…

The Elon-gate’d Man

This isn’t actually an essay about Elon Musk. It’s about the fact that we keep trusting these people. And by “these people” I mean the people who look, talk, and behave like Elon Musk. Perhaps it’s time to bust the myth of the Silicon Valley-style boy genius once and for all, and instead look to egalitarian principles to ensure the health and safety of our digital future.

Read Essay

More Essays This Way