Jared White Photo of Jared

Expressively publishing on the open web since 1996.
Entranced by Portland, Oregon since 2017.


new #website, who dis

j/k. Im super excited to present my newly-redesigned website (still powered by #Bridgetown of course). The previous design was heavily centered around a social network vibe, as if you were looking at my profile page. I literally repeated my name and avatar for every post, and even had an 歹 Awesome button you could click.

This time however, I decided to go back to my blogging roots and come up with a concept thats both retro and forward-looking. So in terms of typography, shading, mobile navigation, performance, and other small touches, it feels like a modern website在ut at the same time its totally obvious that its a blog. Its definitely my most holistic and disciplined personal website design to date. I hope you enjoy it!

P.S. One of my secondary goals in working on the new design was to create a codebase from which I could extract a Bridgetown theme for others to use. I dont have immediate plans to start on that, but its only a matter of time (meanwhile, if youre curious, my website repo is open to all).


Stay in the Loop

Look, I get it. You already subscribe to too many newsletters. So much to keep up with. But guess what? I only send out a newsletter once a week. And if youre feeling curious, peruse the Creator Class archive. You might find something that resonates with you! Its a great way to stay current with what Im publishing, and newsletter recipients always get some extra insight just for them. So what are you waiting for? Lets roll!

black and white photo of Jared White

I promise to treat your inbox with the utmost respect and maintain your privacy.

Keep Exploring

I used to blog a ton about #freelancing and maximizing your productivity and success as a free agent I even tried running a local meetup here in the #Portland area.

It just occurred to me I hadnt done much of that in a long while. I do still talk about #creativity and time management on occasion in my Creator Class newsletter and in the podcast, but not specifically about working as a freelancer.

As I look ahead to some of the product-driven work Im participating in this year, I think it may be a good time to start this up again. Juggling client projects and product efforts (including open source software) is always this intricate dance of managing energy levels and expectations (and income!). Takes a lot of practice. Im not saying Ive reached expert level or anything在ut its a nice feeling to know Im performing much better now than in years prior.

The Dream of a Better Metaverse

One might perhaps come to the conclusion after following me in recent times that Im just a technology skeptic. I must believe all the tech bros are jerks, and I hate anything newfangled. Cue the Old Man Yells at Cloud memes.

But believe me when I say this: Im not a technology skeptic. Im a bad technology skeptic. If I think a technology is fundamentally poor and ill-thought out, destined to (maybe) benefit a select few at the expense of the many, Im going to call it as I see it. And weve had a bucketload of bad technology hype cycles lately.

But one major technology Im actually extremely bullish on, one that I think does have tremendous potential, is the concept of the metaverse. And no, I dont mean anything actually being built by Meta right now. I mean the initial conception of the term, which I understand to be a pervasive digital virtual reality where what you do matters.

Many of us use what I might call proto-metaverses all the time. My favorite is Minecraft. My kids and I have a handful of home servers we engage in regularly. And what we do there matters. If we build something today and come back a week later, its still there. If somebody drops a TNT block next to the wall of my house and it detonates, my house is destroyed. If I decide to go off exploring and find an exciting new landscape to play in, I can write down the coordinates and teleport there again in the future. I have memories of things Ive done in Minecraft, just like I have fond memories of playing the Myst series of gamesas if I were actually there, in a real place. Thats the magic of digital worlds.

The first metaverse I ever experienced was Second Life. (This was almost two decades ago!) I spent a lot of time there, built a lot of things, made friends. I ended up choosing to leave because I got really addicted. I was spending too much time in my second life and not enough time in my first life. Thats the danger of this technology. The addiction.

Still, Im an unabashed fan of metaverses, and Im always excited to hear about and possibly try out new ones. What Im ultimately hoping for is that the World-Wide Web evolves into a #metaverse platform. If I could easily invite a bunch of friends over to jaredwhite.com and we could hang out in VR, wouldnt that be amazing? I like think so. But it needs to be a truly #openweb solution, built atop open specs and open protocols. The worst thing in the world would be if any one corporation ends up owning the metaverse. We must resist that at all costs.

Theres No Free Hot Tub

Technology is rarely additive.

New technologies come along and inevitably we call them progress. And any detractors of said technologies are immediately labeled luddites.

(Which for some reason is a pejorative even though the history of terrible working conditions in early factories is undeniableand with all of the benefits brought on by the Industrial Revolution, it was by no means a clear win when it comes to ethics, humane treatment of labor, and corporate responsibility!)

Yes, new technologies arrive on the scene, and folks look at them all starry-eyed and imagine how stellar the future will be.

But we rarely take the opportunity to consider the costs of these additions. I dont mean just monetary costs (although thats legit). I mean ethical, cultural, sustainable, mental, spiritual costs. What do we gain, sure, but also, what do we lose?

Free things in life are rarely free.

I was once given a free hot tub. Free!! Incredible, right? Turned out to be a terrible mistake.

It was going to cost money to set the hot tub on a proper foundation. It was going to cost money to clean. It was going to cost money to hook it up to the necessary plumbing. So we never set it up. An unused hot tub sat there in our back yard for months. (Years?)

And that wasnt the worst part of it夷t ended up costing us real money to haul it away when it came time to move!

The free hot tub安asnt free at all.

Technology is rarely additive.

The philosophy of #minimalism has taught me to realize that every new thing I add to my lifewhether its an object or a technology or a social network or a hobby or a job or even a friendshipeverything comes with a cost.

Sometimes those costs are well worth it. Few obvious downsides and the potential rewards are significant. Worth the effort. Worth the risk.

But theres always a cost. And sometimes the cost is just too damn high.

Any time someone tells you about a mind-blowing new technology (web3) thats going to revolutionize everything (#generativeAI) and change the world forever (self-driving cars), ask them what the costs are. If they cant tell you, either they dont know (because theyre ignorant), or they dont want you to know (because theyre grifters).

Either way, do your due diligence. And inform the oncoming hordes shouting Luddites! Luddites! that their myopic view of history needs profound correction.

Ive been thinking a lot about nostalgia lately. As an artist, to a certain extent you dont want to lean on nostalgia. It feels lazy. You should always be pushing the envelope, trying to be edgy and provocative. Original in some sense.

But nostalgia can be a worthy muse if you let it. The moment you cross over from old & tired to retro & vibrant isnt always easy to pin down, but its absolutely real. And to master the subtle art of the throwback, the revival, the clever pastiche安ell, theres nothing lazy about that. #creativity

Fun fact: this is the first post Ive made in quite some time using a CMS (Content Management System).

But wait! you say. Your #website is built with Bridgetown. Are you saying Bridgetown now has its own CMS?

Well, I could tell you, but then Im afraid Id have to kill you.

A brief bit of context here: Ive built a number of CMSes over the many years Ive been a web developerseveral just in the era of Jekyll. Because of that prior experience, I have deeply resisted building a CMS for Bridgetown because I know how incredibly easy it seems at first and how incredibly hard it actually is in practice.

But I think I may have finally cracked this nut, and it has less to do with building a CMS per se and more to do with building a platform and a toolkit which lets developers build themselves a CMS. Thats all I can say for now. Stay tuned.

Over the years, Ive settled on Bear as my note-taking Mac/iOS app of choice for most brain dumps / draft posts / future content ideas purposes due to its understated minimalist design, excellent Markdown support, easy tagging, and rock-solid sync between all my Apple devices. (I also use Craft, but thats reserved more for knowledge base information like technical solutions, saved bookmarks, and other resources.) Most of the recent content on this blog, my newsletter, and my podcast all start life as #writing in Bear.

But dont I feel like a dummy today! I only just learned that Bear features easy wiki-style links to other notes. Discovering this gave me a brilliant idea: I should create a Bear Home Page for housing an up-to-date presentation of my most relevant notes in a freeform setting. (To be clear on terminology, I dont mean a homepage on the web匈m talking about a special note in Bear thats pinned to the top for easy access.)

So thats exactly what Im working on today. By defining headings and sections, adding lists, linking to specific notes I want to focus on in the near-term, adding additional context, etc., I can create a living document which is easy to navigate and review.

I realize that for the note-taking/wiki-obsessed people out there, this may seem like a well, doh! moment, but Ive never been terribly successful at managing my notes. Good at taking them, not so good at reviewing them. Im hopeful this new home page will really help me stay focused in the new year. What do you think?

All right, this took me way too long to fix, but Ive taken a page right out of Dave Winers playbook (recent nudges here) and changed my feed output so titleless posts (like this one) are truly titleless. Any feed reader these days worth its salt should work with that just fine. Now I just need to get in the habit of microblogging more often here, rather than on Mastodon! (Even though I love Mastodon) #website #writing

No (Open Web) Regrets

I regret a lot of things.

I regret spending so much time contributing content to corporate social media. I regret expending my limited creative and financial resources all in the service of Big Tech.

But you know what I dont regret?

Publishing content on my own #website. Yes, right here. And in other places I inhabit on the internet. And even on sites that no longer exist, because thank you Wayback Machine.

It makes me think that, huh, perhaps I should spending more time publishing content in places I own. Even if my website is technically hosted on a service I dont control, the content 100% belongs to me, and I can take it with me anywhere I want because Cool URIs dont change.

Maybe the #openweb would be in better shape if more people valued personal domain names as much as they value other things in life. Im coming to realize jaredwhite.com is one of the most prized possessions in life.

The Blog as Publishing Hub

Blog: short for Web-log. A personalized record of content you post on the web.

Web: a shortening of World-Wide Web. A global network of hypertext documents all linking to each other.

So then, why is it rare to find anyone actually doing this with their blog?

Theres a term in IndieWeb circles called Publish (on your) Own Site, Syndicate Elsewhere (or POSSE). It sort of captures an aspect of that idea在asically you use your own blog to publish thoughts, link commentary, photos, videos, newsletters, etc., and then disseminate that content out to other services (YouTube, Twitter, mailing lists, your own RSS feed, etc.)

I tried POSSE in a previous incarnation of this site. I ended up not liking it. It doesnt capture the workflows I instinctively prefer on a regular basis, nor how I wish the #openweb really functioned.

What I want to do is the exact opposite! IndieWeb also provides a term for this: Publish Elsewhere, Syndicate (to your) Own Site (or PESOS). They dont recommend it, and the wiki page enumerates some of the reasons why. But I have come to realize I prefer PESOS for a lot of the content I produce, because its generally way easier and the UX is way better.

  • I like microblogging on Twitter. [11-2022 update: er, not anymore! 云]
  • I like posting videos on YouTube.
  • I like writing newsletter issues in ConvertKit.
  • I like uploading podcast episodes to Buzzsprout. (I dont for this site, but I do use it for the Fullstack Ruby podcast.)
  • I like posting photos on安ell, certainly not Instagram any more. Glass is pretty rad, but I havent determined if I want to reserve it for the fancy photos I take with my fancy camera, or simply give up and flood it with on-the-go iPhone snaps.
  • I like releasing music on Bandcamp. (Honestly, I dont know of any indie musician who doesnt use Bandcamp at this point!)

So the question then becomes: how do I post all this content elsewhere, then transparently pull in links and import content back to my own #website? Of course on a technical level, it means Ill be writing lots of Ruby plugins for Bridgetown, the software I use to build my website. But Im always musing on workflows that can be easily applied to the industry of blogging as a whole. I havent seen much evidence anyones truly cracked this nut. Also admittedly, dragging your own content in kicking and screaming from third-party silos is often less than straightforward (hence the notion of POSSE), because they have a vested interest not to let you feature your own content on your own website. (YouTube remains sort of a weird outlier here because they make it easy to embed videos anywhere, and youtube-dl is certainly a thing.)

Still, Im motivated to figure this stuff out. Ill let you know how it goes! 綽

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