Jared White Photo of Jared

Expressively publishing on the open web since 1996.
Entranced by Portland, Oregon since 2017.

Hello and Welcome!

I’m Jared, an award-winning essayist, Rubyist, and podcaster who’s been commenting on and building for the web since Mosaic was a thing. (Yup, it’s true! 😆)

In my spare time I travel around Portland 🌲 and the Pacific Northwest and shoot cinematic-yet-quirky vlogs. 📹 📺  In addition, I compose and produce 80s-flavored retro electronica. 🎹 🎶

This is my home base on the internet. I hope you enjoy browsing around! 📍

P.S. What am I doing now? That’s what the Now Page is for!

P.P.S. What’s my favorite (fill-in-the-blank)? Find out in About Me. 😃


Things I Do

It would seem I’m always but one step away from reaching for an endeavor to occupy my time with at any given moment. Besides what’s obviously available on this website…from Bridgetown, a Ruby-powered site generator, to Yarred, my musical alter-ego, there’s something for…well…somebody.

Welcome to the Jaredverse! 😌


Newest Posts

Time Exclusive: OpenAI Used Kenyan Workers on Less Than $2 Per Hour

I’ve been sounding the alarm for some time now that #generativeAI is exploitive, but I was primarily considering the ways in which these large learning models rely on scraping online content without the consent of its human authors. Now we learn the uncomfortable truth that these popular tools built by OpenAI such as ChatGPT were made possible by the exploitation of third-party low-wage workers in parts of the world Silicon Valley would rather us Euro-centric netizens not know too much about.

Gross.

But hey, this is going to be Big Tech’s next Big Thing, so what’s a few poor African souls with faltering mental health in light of Western Capitalism. Hmm, I wonder what ChatGPT thinks about this single-minded pursuit of the almighty dollar, ethics be damned… (Don’t ask.)


I’ve been thinking a lot about nostalgia lately. As an artist, to a certain extent you don’t want to lean on nostalgia. It feels lazy. You should always be pushing the envelope, trying to be edgy and provocative. Original in some sense.

But nostalgia can be a worthy muse if you let it. The moment you cross over from old & tired to retro & vibrant isn’t always easy to pin down, but it’s absolutely real. And to master the subtle art of the throwback, the revival, the clever pastiche…well, there’s nothing lazy about that. #creativity



Fun fact: this is the first post I’ve made in quite some time using a CMS (Content Management System).

But wait! you say. Your #website is built with Bridgetown. Are you saying Bridgetown now has its own CMS?

Well, I could tell you, but then I’m afraid I’d have to kill you. 😎

A brief bit of context here: I’ve built a number of CMSes over the many years I’ve been a web developer—several just in the era of Jekyll. Because of that prior experience, I have deeply resisted building a CMS for Bridgetown because I know how incredibly “easy” it seems at first and how incredibly hard it actually is in practice.

But I think I may have finally cracked this nut, and it has less to do with building a CMS per se and more to do with building a platform and a toolkit which lets developers build themselves a CMS. That’s all I can say for now. Stay tuned. 😄


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Stay in the Loop

Look, I get it. You already subscribe to too many newsletters. So much to keep up with. But guess what? I only send out a newsletter once a week. And if you‘re feeling curious, peruse the Creator Class archive. You might find something that resonates with you! It’s a great way to stay current with what I’m publishing, and newsletter recipients always get some extra insight just for them. So what are you waiting for? Let’s roll!

black and white photo of Jared White

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Podcast

Fresh Fusion

A weekly show where we discuss the business, the art, the ethics of content creation on the open web. Hosted by Jared White.

Care to Comment?

Blog comments are BACK, and this time it’s not about software people have to use on your blog or on their blog or even over on corporate social media…it’s all about the fediverse. Using Mastodon’s API, it’s possible to find the right “toot” (that is, published status) and display all replies—from Mastodon as well as the wider range of fediverse software—as blog comments. Woo hoo! Let’s dive in.

Listen to Episode 89


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The Three Vital Landmarks Along the Road to Success

There was a time not long ago when my life was in a major upheaval. Signs of online success were slim to none. I wasn’t sure if anyone out there would really care if I were suddenly Thanos-snapped out of existence. Yet the valuable lesson I came to learn during that dreadful time was how to become intrinsically motivated, the significance of value creation, and the trick of cultivating T-shaped skills.

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